01Fashion / Brand identity
ASTQR Querido
Brand identity and visual applications for a fashion label. A connection between the core identity, apparel graphics and the brand’s everyday communication.
Independent perspective. Connected design.Buenos Aires, Argentina / EN + ES
GUIDOCOCCIA
- PORTFOLIO
- behance.net/GuidoCoc ↗
- LANGUAGES
- English + Spanish
Senior Graphic Designer
Brand &
Crossmedia
Designer.
Profile
I connect brands
across every medium.
I’m Guido Coccia, a senior graphic designer based in Buenos Aires. I develop visual identities and carry them across editorial, packaging, digital campaigns and motion—bringing a consistent point of view to different formats.
My experience spans agencies and brands in Argentina, Spain and Australia. I’m bilingual in English and Spanish, with fully fluent general and technical English.
Explore selected work2014Design practice began
UBA / FADUGraphic Design Degree
EN + ESBilingual communication
02 / SELECTED WORKIdentity in context
THE WORK
BEHIND THE WORDS.
Fashion labels. Food brands. Hospitality campaigns. Industrial publications. Different contexts, connected by a brand-first design practice.
Full portfolio on Behance6 projects
02Food / Identity & packaging
Boya’s Burgers
A brand identity and packaging project for Boya’s Burgers. The portfolio presents the visual language in the context of a food brand and its physical touchpoints.
03Hospitality / Digital campaigns
Creative Mutant
Social media advertising created within an Australian agency context. Campaign imagery, typography and brand communication come together in digital formats for hospitality.
04Industrial / Editorial design
SAO Branding
Industrial product catalogs developed in a Spanish branding agency. Editorial hierarchy and corporate visual language organize information across product-focused publications.
05Food / Packaging & visual system
Alido Alimentos
Packaging and a visual system for a food brand. This portfolio project extends the collection of Guido’s work across brand identity and product communication.
06Identity / Selected collection
Selected logo designs
A selection of logo design work published in Guido’s portfolio. A focused look at the identity discipline that connects his broader crossmedia practice.
Selected portfolio previews. Each project opens its original presentation on Behance; agency work is identified in the project title.
The connection is the work.ONE IDENTITY.
ONE IDENTITY.
EVERY
MEDIUM.
A brand is more than its first impression. Its visual language needs to hold together in a catalog, on a package, across a campaign and in motion.
That connection is the center of my crossmedia practice: complete visual systems, thoughtfully adapted to the way each medium communicates.
03 / EXPERTISEFrom identity to execution
A SYSTEMS MINDSET.
A MAKER’S HAND.
Strategic visual thinking meets careful production. My work brings together the foundations of graphic design and the flexibility of contemporary media.
01
Brand identity
A visual language, not just a logo.
Identity systems, logo design, brand guidelines, art direction and visual applications. Guido’s experience connects the foundational identity to the everyday material a brand needs to communicate.
Identity systems / Guidelines / Applications
02
Editorial & corporate
Make complex information feel clear.
Product catalogs, brochures and corporate publications with structured typography and consistent layout. His work for industrial clients brings a practical understanding of hierarchy, product information and brand continuity.
Catalogs / Brochures / Corporate design
03
Packaging & print
Design that exists beyond the screen.
Packaging, menus, apparel graphics, billboards and in-store materials. Experience preparing production-ready files connects visual decisions to the requirements of printing, manufacturing and physical brand applications.
Packaging / Apparel / Print production
04
Digital campaigns
Keep the message clear across formats.
Social media assets, digital advertising and marketing graphics adapted to different channels. Hospitality, fashion and corporate experience support a flexible approach without losing the recognizable character of a brand.
Social media / Advertising / Marketing
05
Motion & multimedia
Give the visual system another dimension.
Motion graphics, streaming overlays, on-air identities and video editing. Multimedia experience expands a brand’s visual language into time-based formats for digital platforms and broadcast-style environments.
Motion graphics / On-air systems / Video
06
AI-assisted exploration
More possibilities. A designer’s judgment.
Generative image and video tools sit alongside traditional design software in Guido’s toolkit. AI-assisted exploration complements his core practice in identity, image-making and crossmedia design rather than replacing it.
Generative imagery / Prompting / Visual exploration
04 / EXPERIENCEAgency, brand & studio practice
CONTEXT SHAPES
THE CRAFT.
Working across industries means understanding different audiences, different kinds of content and different production requirements. These are the teams and contexts behind my practice.
Creative Mutant
Australia
Senior Graphic Designer
May 2026 – present
Jan 2024 – Jul 2024
Marketing assets for hospitality clients, including static and animated content, social media advertising, menus, billboards and in-store graphics.
Hospitality / Digital / PrintInterferencia TV
Buenos Aires, Argentina
Multimedia Designer
Dec 2025 – Apr 2026
Visual identity for a streaming and TV channel, including motion graphics, overlays and on-air visual systems. Video editing and content production for digital platforms.
Identity / Motion / VideoSAO Branding
Spain
Senior Graphic Designer
Apr 2024 – Dec 2025
Editorial and corporate materials for industrial clients: product catalogs, brochures and brand guidelines. Digital and print marketing assets, social media design and support for website updates, within an agency’s creative direction.
Editorial / Corporate / MarketingCODE Agency
Buenos Aires, Argentina
Senior Graphic Designer
Jul 2022 – Dec 2023
Branding and digital design for multiple clients. Visual assets for advertising campaigns, social media and brand communication.
Branding / Campaigns / DigitalASTQR Querido
Buenos Aires, Argentina
Senior Graphic Designer
Aug 2020 – May 2022
Brand identity development for a fashion label, apparel graphics and visual applications. Production-ready artwork for printing and manufacturing, alongside social media assets.
Fashion / Identity / ProductionDactil Creativo
Buenos Aires, Argentina
Founder & Graphic Designer
Oct 2015 – Aug 2020
Founded and managed a design studio focused on branding. Led client communication and project development, delivering identity systems and visual communication projects.
Studio practice / Branding / Client managementIndependent practice
Buenos Aires, Argentina
Graphic Designer
Jan 2014 – present
Branding, packaging, editorial and social media projects. Direct client relationships and end-to-end project execution across different design needs and industries.
Branding / Packaging / EditorialAgency experience
across three countries.
ARArgentina
ESSpain
AUAustralia
05 / TOOLKITDigital tools. Human judgment.
THE TOOLS
BEHIND THE CRAFT.
Adobe Creative Suite forms the core of my design and production toolkit, alongside collaborative platforms and generative image and video tools.
Photoshop
Image-making & retouching
Illustrator
Vector graphics & identity
InDesign
Editorial & publications
After Effects
Motion graphics
Premiere Pro
Video editing
Lightroom
Photography workflow
Figma
Collaborative visual design
Google Workspace
Communication & documents
AI & visual exploration
ChatGPT Images · Midjourney · Google Flow · Sora · Nano Banana
Everyday workflow
Canva · Meta Business Suite · macOS · Client communication · Team collaboration
06 / FOUNDATIONSEducation & communication
Design education and bilingual communication
DESIGN,
BY FORMATION.
Graphic Design DegreeUniversity of Buenos AiresFaculty of Architecture, Design and Urbanism (FADU)2012–2019
A university education in graphic design forms the foundation of a practice that spans identity, editorial communication and the translation of ideas into visual systems.
TWO LANGUAGES.
ONE CLEAR VOICE.
EnglishFully fluent
General & technical
General & technical
SpanishNative
I communicate design rationale, discuss production requirements and navigate creative feedback in both languages. Bilingual communication is part of my professional profile, not a separate step in the process.
07 / PROFILE NOTESA closer look
THE PROFILE,
IN FOCUS.
A few details about my background, disciplines and approach to visual communication.
Who is Guido Coccia?
Guido Coccia is a senior graphic designer and brand & crossmedia designer based in Buenos Aires, Argentina. His practice spans brand identity, editorial design, packaging, digital campaigns and motion graphics, with a professional trajectory beginning in 2014.
What connects his design work?
A brand-first approach connects Guido’s work across different media. Rather than treating a catalog, social post, package or animated graphic as an isolated piece, his profile emphasizes complete visual systems and their consistent application.
Which industries does his experience cover?
His experience includes fashion, food and hospitality, industrial and corporate communication, and streaming and television. His agency background includes Creative Mutant in Australia, SAO Branding in Spain and design organizations in Argentina.
Does Guido communicate in English and Spanish?
Yes. Guido is bilingual in English and Spanish. Spanish is his native language, and his English is fully fluent in both general and technical contexts, including design terminology, production discussions, presentations and creative feedback.
What is his design education?
Guido studied Graphic Design at the University of Buenos Aires, Faculty of Architecture, Design and Urbanism (FADU), from 2012 to 2019, earning his Graphic Design degree. His professional experience includes independent practice, agency roles and founding a branding studio.
Where can his projects be explored?
Selected projects are linked throughout this page. His Behance portfolio brings together fashion branding, food packaging, hospitality advertising, industrial catalogs and logo design. Each project link leads to its original portfolio presentation.